On 14 March 2019, Alan Walker formally announced the song along with its release date. On 9 March 2019, Alan Walker began teasing the song via his social media. Karlsson and Carpenter previously worked together on Carpenter's song "Bad Time". The production was done by Alan Walker and Big Fred. The song was written by Julia Karlsson and Farruko. It is written in the key of Db minor with a chord progression of Dbm-Abm-A-E-Gbm-Dbm-Ab-Dbm. They want to be heroes, revered for their feats on the football field, written into club folklore, living long in the memory, forever fit and young even as their bones grow old.The song is set in common time and has a tempo of 85 beats per minute. Players want to be loved, adored, cherished. But what about David Ginola, Faustino Asprilla, Andy Cole, Les Ferdinand? What about the young, highly-rated players it was still attracting in the early 2000s, such as an 18-year-old James Milner from Leeds United? Alan Shearer is the obvious one - but then the obvious argument against that example is that Shearer was born and bred on Tyneside, so he had an emotional pull at a time when the club were doing well.
When European football was flowing, the players followed, from Lisbon, Paris, Milan, Buenos Aires, even London. In December 2021, the garish Sports Direct signage, put up by Ashley and staining the stadium’s visible surfaces, finally began to be taken down, like somebody removing the tattoo of a particularly regrettable ex. In December 1999, Newcastle were fifth in Deloitte’s money league of the world’s richest clubs, listed only behind Manchester United when the table was refined to include only English clubs. What they have lacked is an attractive football club, run more like a discount sportswear retailer than a side with any aspirations during the 15-year Mike Ashley era. What Newcastle have never lacked is an attractive city with a fervent fanbase. Shortly after the takeover, former Newcastle defender Jonathan Woodgate said “it is hard enough trying to get players up to the North East, I know playing for Newcastle, Middlesbrough, Leeds, it is difficult to get players up there”. And Agbonlahor and his 10 to 15 mates haven’t been the only ones to make this claim. Later in the week, Agbonlahor added that “10 to 15” players had contacted him to say how “spot on” he was. Granted, Agbonlahor had a two-month loan at Watford in 2005, so perhaps he saw something there that a lot of others don’t. Players would choose Brentford or Watford over Newcastle if the same money was offered, the former striker said. “Players don’t want to live in Newcastle, let’s be honest,” Agbonlahor, who was born in Birmingham and spent his entire career at Aston Villa in, er, Birmingham, said on Talksport. Howe was responding to Gabby Agbonlahor, who doubled down on his stance last week. It reached the point last week where new manager Eddie Howe felt the need to address it, pointing out the club being in the relegation zone would be far more of an issue than geography when attracting players in January. Premier League: Man Utd’s pressing, Leeds injury concern, the Liverpool ‘legend’ and Saints’ dropped points